Your Members Live On Social Media.
Your Brand Barely Exists There.
Most credit unions are overlooking and underutilizing social media, not because it fails as a marketing vehicle, but they treat it as just another broadcast channel rather than a lived environment where many of their members and future-members spend a significant amount of their time.For the modern consumer, social media is where beliefs about brands are established, product values are assessed, and financial decisions are quietly formed. For financial institutions aiming to raise awareness, communicate trust, and grow membership and product adoption, especially among younger consumers, leveraging social media far more effectively must be a top priority.
What We Do
We Do Not “Manage" Social Media.
We Design and Build Meaningful Brand Presence.
Our work lives at the intersection of behavioral science, cultural relevance, and modern social media strategy.We help financial institutions move beyond obligatory, passive posting and into intentional presence and visibility. Presence that compounds over time. Presence that builds belief before products are evaluated, earns familiarity before decisions are made, and creates demand before it needs to be sold.When social media is working as it should, your brand no longer feels distant or institutional. It becomes recognizable, trusted, and expected in the daily financial lives of the people you serve.Millay Media Advisors partners with credit unions and financial institutions to:- Define clear social media strategies aligned with business objectives, regulatory realities, and brand identity- Create content that earns attention, builds trust, and strengthens long-term member and customer relationships- Deploy platforms, campaigns, and measurement frameworks that demonstrate impact, not activity- Manage social presence and create visibility with consistency, clarity, and strategic intent, so visibility compounds rather than resetsWhether you are establishing your social foundation or preparing to scale impact, Millay Media Advisors helps financial institutions move from just being online to being preferred, remembered, and chosen.
Who We Are
The team at Millay Media Advisors brings together two distinct yet deeply complementary strengths — strategic financial services leadership and cutting-edge social media expertise — to offer exceptional social media strategy specifically tailored for financial institutions, with a special focus on credit unions.Our approach is born from real-world experience in both sectors, unified around one purpose: to help credit unions and financial institutions meaningfully connect with their communities, grow engagement, and drive measurable results through social media.
Dean Odle — Financial Services StrategistDean Odle is a seasoned financial services executive with decades of leadership experience in the credit union sector. As a former CEO, COO, and senior executive, Dean has led financial institutions ranging from hundreds of millions to billions in assets, driving strategic growth, operational excellence, member engagement, and organizational transformation. His deep understanding of credit union culture, products, member behavior, and institutional goals enables him to shape social media strategies that are not only creative, but grounded in the realities of how these financial institutions operate and succeed.
Michael Keelen — Social Media & Content Strategy ExpertMichael Keelen is the owner of Millay Media, where he specializes in social media strategy, content creation, and creator management. With daily experience working with some of the world’s largest beauty and lifestyle brands, Michael brings a fresh, experience-driven approach to crafting social content that resonates.Michael's background in retail sales and management, corporate project management, customer service, market research, and social media management — combined with his decade in education and the co-authorship of his multi-award-winning book on adolescent mental health -- gives him a wide-ranging and unique perspective on how to build social media strategies that not only engage audiences but support long-term growth and brand perception.
Why Our Partnership MattersTogether, Dean and Michael combine strategic depth with creative execution:Industry Expertise Meets Creative Strategy: Dean’s deep experience inside financial institutions means we understand your business goals, compliance considerations, member expectations, and what success looks like in your world — not just what looks good online.Audience-First Social Content: Michael’s seasoned background in social media and creator ecosystems means your content strategy will be grounded in real audience insights, trend behavior, platform best practices, and engagement mechanics that move the needle.Purpose-Driven Growth: Our strategies are designed to amplify your mission — whether that’s member education, product adoption, community impact, or brand loyalty — through social channels that reflect your values and speak authentically to your audience.Millay Media Advisors doesn’t just build social media plans — we build executable strategies that align with your institution’s culture, goals, and competitive advantage in financial services.
Our Approach
“We help credit unions move from posting content to building presence, so belief forms before products are ever evaluated.”
Contact Us
Millay Media Advisors works with credit unions and financial institutions that want their social media to do more than post, announce, or explain. We help brands build presence, relevance, and community through modern social strategy grounded in real life and real members.If you’re rethinking how your institution shows up on social, how content earns attention, or how community and product visibility work together, we’d love to schedule a call with you.No pitch, no pressure. Just a thoughtful discussion about what’s working, what isn’t, and what could be done differently.